This is a common occurrence, and you SHOULD be making a point about it in your essay. If it is relevant, you should include a similar paragraph to the one below...
"Reflecting a distinctly different type of audience, the text is largely composed of long, complex sentences, with many additional sub-clauses which make it extremely difficult to read. An example of this is….”example”. In a modern context, it would be expected that a text such as this would be organised into much more frequent simple and compound sentences, with complex sentences using very few sub-clauses. Not only is this because standardisation has imposed grammatical rules on sentence structure, but also a modern audience has far more demands on their time and attention, and require adverts/posters such as this to be far easier to read in a hurry."
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